Grow Your Pet Care Business with Digital Ads

Attract new customers using the power of digital ads. We set up and manage the whole process.

Are you looking to grow your business this year but don't want to wait?

Pay-per-click marketing is the fastest and most cost effective way to grow your business.

You may have heard about digital ads like pay-per-click marketing, but been scared off by how complicated and expensive it can be.

It's true. You can quickly lose your shirt if you haven't done it before.

That's why we've launched a managed pet care digital ads management service.

We'll handle everything from set up to management. And best of all it is all connected to your current Scout dashboard.

Let's get started

How do pay-per-click ads work?

Pay-per-click ads are the fastest and most effective way to attract a healthy stream of leads to your business.
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Imagine ranking for a highly competitive phrase like “hire a dog walker” without having to wait months for an organic SEO campaign to become successful.

You can make it happen, but you need guidance, and that’s where we come in.

If you want more website traffic, a significantly higher number of leads, and boosted conversion rates, keep reading. We’re going to show you how we help pet care business owners like you grow their businesses one digital ad at a time.

Buying ads with intent & targeted keyword selection

To be successful with digital ads, we start with targeted keyword selection. These are the words that comprise the queries prospective customers will type into Google to find a business like yours.

Through extensive keyword research and 15 years of experience, we can uncover the “money keywords” that deliver leads that convert.

Our goal is to find the highest converting keywords at the lowest possible cost per click. You get more “bang for your buck" that way, and we want your ads performing, not languishing online where no one will see them or delivering leads that are difficult to turn into customers.

Geographic targeting: Get in front of customers near you

Geographic targeting is the term for identifying just the prospective customers in your area that are most likely to respond to your Google ads. The Google Ads platform offers sophisticated tools like radius-based targeting, zip code targeting, and zip code exclusions. These are handy for identifying potential customers who live close enough to become long-time customers.

This kind of precision targeting of your geographic area ensures each click you receive is bringing you attention that can convert to customers.

Positive return on investment

The goal of PPC advertising isn’t to make Google richer; it’s to make your ad budget work for you. You only win at Google PPC when you are able to earn a return on your advertising investment. Your ROI – return on investment – is the greatest benchmark that measures PPC success.

Using data-driven research, we can recommend an ad budget that is prepped for higher conversions and assured ROI. The data we glean comes from hundreds of campaigns like yours, letting you know you’re in good hands before a single one of your ads sees the light of day.

A dedicated landing page that works with your current business

We see too many business owners throw their digital ad dollars away by directing ad-based leads to their websites. Talk about a wasted opportunity! Imagine clicking an ad for dog walking only to be taken to the homepage of a website containing an entire menu of pet care services. This only confuses leads, causing them to bounce, never to return again.
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The superior technique is to design a dedicated landing page, where the headline and subject matter perfectly mesh with the ad that directed the lead there in the first place. This is known as a conversion-driven landing page, which keeps leads focused on the service they want most.

Ad copywriting that converts

PPC ads on any platform are powerful indicators of buyer intent. But more than that, ads allow you to get into the heads of your consumers and respond with the very services they want. The language you use is critical.
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We are able to draw on the data gleaned from hundreds of ads we have created for pet care professionals around the country. We know the formula, the word choices, and the ad layouts that get prospective customers to stand up, take notice and click through to your web presence.

These aren’t cookie-cutter ad designs. Rather, they are ads that are tailored for your business and the services you wish to target to grow your business.

Tracking, testing, and tweaking to improve over time

By using techniques like URL ad extensions with UTM parameters and sophisticated phone tracking technology, we can determine which prospects are responding to your ads, which keywords they were searching on and the very methods they use to contact your office. This is invaluable data we can use to sharpen your message and further target your prospective customers, giving you even greater value for your ad budget.

We then use A/B testing to determine which ad methods gain the most traction and utilize negative keywords to do away with false clicks. That means your ad budget continues working for you, and your ROI explodes, as you chip away at the ripe opportunities that exist in your geographical area.

Pay-per-click marketing is the best way to grow your business quickly. Instead of waiting months for an organic search engine optimization campaign to flourish, you can put the power of search engine marketing or pay-per-click marketing in your corner to attract the leads you want NOW instead of later.

Frequently asked questions.

If you have any further questions, Get in touch with our friendly team

Are pay-per-click ads right for my business?

If you want leads now, and you wish to grow your business this year, you are leaving money on the table if you don’t have in place an effective PPC campaign. The answer is yes, PPC is right for you. Let us take your business higher with an ad campaign that helps you earn a return on your ad investment.

How do I begin a pay-per-click campaign exactly?

Once you decide to work with us and after a short strategic session discussing your business, we will put together a PPC campaign based on previous campaigns we’ve run for similar businesses, and research conducted on the Google Ads platform. This allows us to identify the search terms people are using right now in your geographical area to find businesses like yours. You can then respond to buyer intent with precision-focused ads that deliver hot leads directly to your web presence.

How much of an increase in traffic does PPC produce?

The amount of traffic you can earn depends on the size and scope of your geographical area.
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By the time the traffic arrives on your dedicated landing page from the ads we create for you, those individuals will be prepared to get started with you. All you have to do is follow up when they reach out.

The short answer is that you could potentially yield thousands more hits to your website with an effective PPC ad campaign. We've seen these newfound visitors double pet care business within 3 months.

How many leads per month can I gain with PPC?

Our goal is to grow your business as fast as you can handle. For some customers, we've doubled their business in under three months.

For $1,000 / month, we consistently see about a lead a day after a few months of ramping up. The number of leads you receive will depend on your budget, geography, the services you wish to target, and myriad other factors.

We’ll know we’ve done our job when your schedule is packed, and your business experiences the growth you expect.

How much does PPC cost? How do I get started?

Our prices start at $1,000 per month with a minimum 3 month commitment. This includes the ad spend, account set up, and new dedicated landing pages. We are happy to expand the account beyond that as your capacity for growth scales.

To get started, please reach out to schedule a call or jump right in with the ads.

Deliverables:
- Set up a Google Ads account with tracking and landing pages
- Test different campaigns, keywords, ads, and targeting
- Monthly report on leads generated through ads

Get started with ads

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